Minerva has just launched its calendar for the new year, with leadership as its central theme. Over twelve months, it features quotes from great leaders who have made history and changed the world. A daily dose of inspiration, encouraging reflection and growth through the ideals of some of the finest leadership examples.
But this calendar is more than just a functional time-management tool – it is also a symbol of sustainable and environmentally responsible practices. Produced from Stone Paper®, no trees were cut down for its manufacturing, it uses no chlorine, and requires no water consumption. These are the features that make it truly innovative.
The uniqueness of this type of paper lies in its calcium carbonate component, sourced from waste materials such as limestone or marble. These resources, widely available in quarries and mines, make Stone Paper® a highly efficient option in terms of resource use.
It is, therefore, an eco-friendly material made from limestone powder, composed of 80% calcium carbonate and 20% non-toxic resins (HD-EP).
Este processo inovador ajuda na diminuição da quantidade de resíduos e descarta a necessidade de abater árvores para a produção de papel, contribuindo para a preservação das florestas, ao eliminar a exploração madeireira. Neste sentido, em comparação com o papel tradicional, a pegada de carbono é, significativamente, menor.
However, the benefits of Stone Paper® go beyond sustainability. This material also features qualities that make it suitable for a wide range of applications. Some of these qualities include:
Durability of the Minerva Calendar
It is waterproof and tear-resistant, which increases its lifespan – making it ideal for a wide variety of uses, such as menus, bags, and packaging labels.
Texture
It has a soft, silky finish that conveys sophistication.
Simplified Recycling
As it contains no wood fibres, it can be recycled with plastics, eliminating the need for a separate recycling stream.
Stone Paper® proves to be an ecological and innovative alternative, offering consumers longer-lasting products with a lower impact on the planet. In a context where environmental responsibility has become a global priority, it is urgent to adopt measures that allow sustainability to go hand in hand with economic growth. The growing awareness of environmental issues is driving organisations to seek more responsible ways of operating, prioritising and incorporating green practices into their businesses and activities.
This calendar reflects Minerva’s commitment to providing clients with solutions that meet both market demands and the undeniable urgency of environmental imperatives.
Each page marks the path of a conscious year and transformative leadership. The future begins now.
“The best way to predict the future is to create it.”
Abraham Lincoln
