{"id":521,"date":"2019-05-27T16:20:42","date_gmt":"2019-05-27T16:20:42","guid":{"rendered":"https:\/\/minerva-online.pt\/2019\/05\/27\/7-inimigos-negocio\/"},"modified":"2025-09-05T13:11:26","modified_gmt":"2025-09-05T13:11:26","slug":"7-inimigos-negocio","status":"publish","type":"post","link":"https:\/\/minerva-online.pt\/en\/7-inimigos-negocio\/","title":{"rendered":"The 7 biggest enemies of your business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"521\" class=\"elementor elementor-521\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e9bf647 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e9bf647\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c613a\" data-id=\"3d5c613a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d173645 elementor-widget elementor-widget-text-editor\" data-id=\"d173645\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:heading {\"level\":5} -->\n<h5><strong>A gest\u00e3o de uma empresa \u00e9 uma miss\u00e3o cheia de desafios e, sem se aperceber, os maiores inimigos do seu neg\u00f3cio podem derivar\u2026 da pr\u00f3pria gest\u00e3o!<\/strong><\/h5>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>No nosso artigo de hoje, partilhamos consigo um infogr\u00e1fico que re\u00fane algumas das ideias inspiradoras de\u00a0<a href=\"http:\/\/www.martyneumeier.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marty Neumeier<\/a>, consultor de branding reconhecido a n\u00edvel mundial, no seu livro \u201c<a href=\"http:\/\/www.martyneumeier.com\/the-brand-flip\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Brand Flip: Why customers now run companies and how to profit from it<\/a>\u201d, e cuja leitura recomendamos vivamente.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Na linha da frente dos processos de gest\u00e3o de marca, este autor advoga a substitui\u00e7\u00e3o de\u00a0oferta de produtos\u00a0por\u00a0oferta de significado, de\u00a0prote\u00e7\u00e3o do valor\u00a0para\u00a0cria\u00e7\u00e3o de valor, de\u00a0custo baseado no produto\u00a0para\u00a0custo baseado na rela\u00e7\u00e3o, de\u00a0segmentos de mercado\u00a0para\u00a0tribos de marca.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Este autor subscreve uma das velhas m\u00e1ximas de Einstein: \u201cMake everything as simple as possible but no simpler\u201d. No livro, descreve como o \u201cmais\u201d pode tornar a sua marca confusa e complicada, e elenca 7 grandes inimigos da simplicidade e, por consequ\u00eancia, do seu neg\u00f3cio.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Curioso para saber quais s\u00e3o? Ent\u00e3o acompanhe o infogr\u00e1fico que segue, e partilhe com os seus amigos, colegas e colaboradores!<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":361999} -->\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-361999\" title=\"infografico-inimigos-negocio\" src=\"https:\/\/minerva-online.pt\/wp-content\/uploads\/2021\/04\/infografico-inimigos-negocio.png\" alt=\"Os 7 maiores inimigos do seu neg\u00f3cio 1\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:kadence\/advancedbtn {\"uniqueID\":\"_35a1a4-62\",\"btns\":[{\"text\":\"Fa\u00e7a download do infogr\u00e1fico\",\"link\":\"https:\/\/minerva-online.pt\/wp-content\/uploads\/2019\/05\/infografico-inimigos-negocio.pdf\",\"target\":\"_self\",\"size\":\"\",\"paddingBT\":\"\",\"paddingLR\":\"\",\"color\":\"#555555\",\"background\":\"\",\"border\":\"#555555\",\"backgroundOpacity\":1,\"borderOpacity\":1,\"borderRadius\":\"\",\"borderWidth\":\"\",\"colorHover\":\"#ffffff\",\"backgroundHover\":\"#444444\",\"borderHover\":\"#444444\",\"backgroundHoverOpacity\":1,\"borderHoverOpacity\":1,\"icon\":\"\",\"iconSide\":\"right\",\"iconHover\":false,\"cssClass\":\"\",\"noFollow\":false,\"gap\":5,\"responsiveSize\":[\"\",\"\"],\"gradient\":[\"#999999\",1,0,100,\"linear\",180,\"center center\"],\"gradientHover\":[\"#777777\",1,0,100,\"linear\",180,\"center center\"],\"btnStyle\":\"basic\",\"btnSize\":\"standard\",\"backgroundType\":\"solid\",\"backgroundHoverType\":\"solid\",\"width\":[\"\",\"\",\"\"],\"responsivePaddingBT\":[\"\",\"\"],\"responsivePaddingLR\":[\"\",\"\"],\"boxShadow\":[false,\"#000000\",0.2,1,1,2,0,false],\"boxShadowHover\":[false,\"#000000\",0.4,2,2,3,0,false],\"sponsored\":false,\"download\":false}]} -->\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_35a1a4-62\">\n<div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"https:\/\/minerva-online.pt\/wp-content\/uploads\/2021\/04\/infografico-inimigos-negocio.png\"><span class=\"kt-btn-inner-text\">Fa\u00e7a download do infogr\u00e1fico<\/span><\/a><\/div>\n<\/div>\n<!-- \/wp:kadence\/advancedbtn -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A gest\u00e3o de uma empresa \u00e9 uma miss\u00e3o cheia de desafios e, sem se aperceber, os maiores inimigos do seu &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"The 7 biggest enemies of your business\" class=\"read-more button\" href=\"https:\/\/minerva-online.pt\/en\/7-inimigos-negocio\/#more-521\" aria-label=\"More on Os 7 maiores inimigos do seu neg\u00f3cio\">Ler mais <i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>","protected":false},"author":2,"featured_media":523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/posts\/521"}],"collection":[{"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":7,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":9319,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/posts\/521\/revisions\/9319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minerva-online.pt\/en\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}